Reading session
Cohort Retention Reading
A focused reading of one acquisition cohort — from attributed source through early retention and first commercial event.
Who this is for
Teams debating whether a channel is “cheap but shallow” or simply under-measured. Bring one cohort and its attributed source.
What happens
We walk day-0 definition, retention windows, and the first paid or activation event together. You get annotated notes and two or three follow-up questions worth answering with engineering — not a generic playbook.
Preparation
Export the cohort table and the event definitions used for D1/D7. One analyst and one growth owner in the call is ideal.
Next step
Schedule a reading and name the cohort window in your message.