Workshop
Campaign Tagging Review
A half-day workshop that aligns UTM, deep-link, and store campaign parameters so attribution reports stop double-counting.
Who this is for
Media buyers and growth marketers who launch campaigns faster than the naming sheet can keep up.
What we cover
We inventory live and recent campaign parameters, propose a naming grammar your team will actually use, and document who owns each field. You leave with a one-page convention and a corrected sample set for the next flight.
Included
- Pre-read of your current naming sheet and five recent campaigns
- Facilitated workshop (up to four participants)
- Written convention and examples for paid search, social, and affiliates
Not included
Rewriting every historical campaign or changing vendor account structure.
Next step
Enquire about a tagging review and share a redacted naming sheet if you have one.