Flagship audit
Attribution Audit & Channel Mapping
A two-week review that maps how installs and early events are attributed across paid, organic, and partner sources for one primary app.
Who this is for
Product managers, growth leads, and analytics owners who present acquisition results to leadership and keep hearing “the numbers don’t match.” You already collect events; you need a defensible reading of source and medium.
Result you leave with
A written attribution brief: channel map, known gaps, recommended naming and lookback rules, and a short list of decisions your team should make before the next budget cycle. Not a software licence — a document and a walkthrough.
Scope included
- Review of current event taxonomy for install, open, registration, and first value event
- Sampling of MMP or analytics exports for a recent 30-day window
- Mapping of paid networks, organic store, referrals, and owned channels you nominate (up to three acquisition surfaces)
- Conflict notes where two systems credit the same user differently
- 90-minute live walkthrough of findings with your stakeholders
Out of scope
- Building or hosting a new analytics product
- Ongoing media buying or creative production
- Legal opinions on privacy law (we can flag questions for your counsel)
- More than one primary app unless contracted separately
How we work
- Kickoff — goals, channel list, access method (exports preferred over live credentials).
- Pull & read — we work from agreed extracts; you stay in control of accounts.
- Draft map — annotated channel map and gap list for your comment.
- Walkthrough — we present, you challenge, we revise once within the fee.
Duration & location
About ten business days after we receive usable exports. Sessions are remote by default; an in-person kickoff in Kuala Lumpur is available when schedules align.
Preparation
Have a recent export of attributed installs, your campaign naming sheet, and one person who owns the event schema available for two short clarification calls.
Pricing basis
Fixed project fee from MYR 8,500 for one app and up to three acquisition surfaces. Extra apps or network deep-dives are quoted separately.
Next step
Request this engagement and mention “Attribution Audit” in the message. We reply within two business days with availability and a short intake list.