How an engagement moves

A clear sequence for attribution work: what we ask for, what we return, and when you decide.

Four stages, one written brief

Whether you book the flagship audit or a shorter reading, the same discipline applies. We stay on the evidence you can export.

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    <div class="step-num">01</div>
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      <h3>Intake &amp; access plan</h3>
      <p>You name the app, the channels in dispute, and the decisions the review must support. We agree on exports (preferred) versus limited live views, and set the lookback window.</p>
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    <div class="step-num">02</div>
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      <h3>Read &amp; annotate</h3>
      <p>We compare attributed installs, early events, and campaign parameters. Conflicts get named: lookback clashes, broken deep links, timezone drift, duplicate credit.</p>
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    <div class="step-num">03</div>
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      <h3>Draft channel map</h3>
      <p>You receive a draft brief. Comment with corrections and context we could not see in the files. One revision cycle sits inside the standard fee.</p>
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    <div class="step-num">04</div>
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      <h3>Walkthrough &amp; handoff</h3>
      <p>We present findings live, answer challenges, and leave you with the final brief plus a short list of ownership decisions — naming, schema, or partner follow-ups.</p>
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What we need from you

Recent attributed install export and event definitions for registration or first value
Campaign naming sheet for the channels under review
A single internal sponsor who can gather answers within two business days
Clarity on what leadership will do with the brief (budget cut, rename, or dispute)

Do you require admin access to our analytics tools?

Not by default. Exports keep you in control. If a limited live view is the only option, we document what we opened and when we closed it.

Can the method fit a single cohort reading?

Yes. Stages compress: intake is a short form, the reading is the live session, and notes replace the long brief.

What if our data is messy?

Messy data is common. We still deliver a map of what can be trusted today and what must be fixed before the next spend cycle. We do not invent tidy charts to hide gaps.

Start with the audit Ask a scoping question