Campaign Tagging Review
Clean UTM and deep-link conventions so store and in-app sources stop colliding.
Kuala Lumpur · Measurement practice
Where did that install really come from?
Desktopmeadowbase reviews app analytics for user acquisition attribution so paid, organic, and partner channels stop arguing over the same user.
The flagship engagement
Attribution Audit & Channel Mapping
A fixed-scope review of how your app records sources, campaigns, and early lifecycle events — then a plain-language map of what each channel can honestly claim.
We sit with your event taxonomy, store-referrer fields, MMP export samples, and the campaign naming your media buyers already use. The deliverable is not a new vendor pitch — it is a written attribution brief your growth lead can defend in the next spend meeting.
Typical timeline: two weeks from kickoff call to final walkthrough, for one primary app and up to three acquisition surfaces.
Related engagements
When the audit opens a narrower question, these sessions dig into tagging, cohorts, or paid media reconciliation.
Cohort Retention Reading
Walk a single acquisition cohort through day-1, day-7, and first-purchase behaviour.
Paid Media Reconciliation
Line network-reported installs against your own analytics before the invoice dispute.
From the floor
What clients notice after a review
“We had been treating Facebook and organic search as clean buckets. The audit showed half our ‘organic’ day-0 users still carried a paid deep link. Awkward — and useful.”— Aina R., growth lead, consumer finance app (KL)
“The tagging workshop felt slow at first because they insisted on renaming every campaign. Two weeks later our weekly channel report finally matched the MMP export.”— Farid H., performance marketing, e-commerce app
02
weeks
Typical audit calendar
Kickoff, data pull, draft map, and a live walkthrough — sized for one app and a focused channel set.
Follow the method